Evaluation Q5: How did you attract/ address your audience?

We attempted to use the Uses and Gratifications theory to attract our core target audience (16-24 year old British teenagers), our secondary target audience ( Fans of the British indie genre) and our tertiary audience (Domestic abuse campaigners). The theory states that audiences 'are not passive but take an active role in interpreting and integrating media into their own lives' and that they use media to fulfil their own gratifications, typically one of the following four:

• Identity - ability to recognise product/setting/person or role models with similar values, someone you would aspire to be
• Educate - ability to acquire information, knowledge and understanding]
• Entertain - getting enjoyment and form of escapism from consumption
• Social Interaction - ability of product to produce topic of conversation between people and spark debates

Below is a table where you can see how we used the 'Uses and Gratifications theory' in our finished product:

In my first evaluation question I discussed the ways in which our project developed and challenged forms and conventions of real media products. By conforming to many of the expectations of the audience this will help to attract and appeal to them.

Throughout our project we stressed an importance on obtaining audience reactions and feedback to our opening sequence. We found this was a really good way of altering our project to our audiences needs.

After our test shoot and during the editing process we were constantly getting friends to watch our project to see what they liked about it and what could be improved. These were some of the comments we got during the process:

At the end of the project we created a short questionnaire to find out what our audience thought of the project. We put the answers in a bar graph which can be seen below.

Overall we found the best way to find out what our audience liked was to have constant communication with a variation of different people within our target audience. This gave us a good idea of what we needed to do to attract them