Evaluation Q3: What kind of media institution might distribute your media product and why?

Production Company: Stealth Films Ltd.

Why we chose Stealth Films Ltd:

• London based production company so will understand London culture to help give us a more accurate and realistic film.
• Stealth Films produced Kidulthood and West London 10. Both indie films shot in London.
• Kidulthood has a similar gritty, urban feel to our own film.
• Kidulthood was produced on a 600,000 budget which is a similar budget to what we would want our film to have.

Distribution Company: StudioCanal UK

Why we chose StudioCanal UK:

• Based in London. It's useful to keep the Production company, the Distribution company and the filming locations all in one place for maximum efficiency. 
• They have experience in distributing British Indie Films as they distributed Comedown in 2012 which also has the same director as Kidulthood.
• Important to have a UK distributor as our film is for a UK audience.

Our release plan:

Marketing:

Due to our low budget for marketing we would have to heavily rely on social media. Creating online awareness for our film would be the best way of reaching our Target Audience. We would create a FaceBook, Twitter and Instagram page for our film and regularly use it to update our followers. One of the best ways to create mass awareness for something would be by getting videos and pictures to go viral as this is the best way to reach a large audience. Therefore we would have to create interesting and exciting, current content to keep our followers interested in the film.

Posters would also play an important role in our film and by creating an artsy poster this will attract our creative, young audience.